The term was coined by K-Beauty insiders and an influx of products claiming to help a consumer achieve this skin goal has ...

Unlike some faddy trends that come and go faster than you can say “contour,” K-beauty is rooted in science and innovation.

But a recent visit to my aesthetician Varuni Palacios's office made me consider a few things before buying more K-beauty ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM combines the latest Korean innovations with Western ...

If Korea stands as the capital of the skin care kingdom, then the founders of K-beauty brands are its faithful guards. These ...

To find out if the VT Cosmetics Reedle Shot 100 Essence is the real deal or a gimmick, I tested the serum, known as ...

Collagen sheet masks, snail essence, cleansing oils… Over the last 10 years, western countries have been blessed with all ...

Korean beauty firms gear up for tech-driven offerings as they carve out a new edge on the global stage Korean beauty ...

A Japanese version will launch in Q1 2025 and will expand into the global B2B distribution sector.

K-beauty is having a major moment, and it’s not slowing down anytime soon. With a focus on dewy, glow-from-within skin and innovative ingredients, “it’s completely changed the skincare game and beauty ...