Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

Now, Kellogg’s has brought that poppable magic to the cereal aisle, combining the nostalgia of Frosted Flakes with the appeal of donut holes. They’ve also given two other fan-favorite cereals ...

Jan. 1, 2025 /PRNewswire/ -- The one and only tiger, with the one and only taste behind the iconic cereal Kellogg's Frosted Flakes, danced his way through the Tony the Tiger Sun Bowl in El Paso ...