InStyle24y
What Is a Keratin Treatment? A Complete Breakdown of How It Transforms Hair
A keratin treatment could be your ticket to silky-smooth hair. Two pro stylists share what to know, including the process, ...
This bestselling keratin product is my secret to hiding hair loss, and it's down to $19
If you’ve ever been derailed from an on-time departure by a set of lost keys or misplaced wallet, you’ll benefit from a ...
What are keratin treatments – and why are they so popular? Leveraging a protein already native to our body, they smooth frizz and strengthen hair simultaneously, bu…
A significant concern is exposure to chemicals like formaldehyde, which can be present in some keratin products. When heated, ...
Stylist4y
Everything you need to know about keratin hair treatments
Keep your shine for longer with Color Wow’s Dream Coat. This genius heat-activated spray acts in the same way as an in-salon keratin treatment, locking in shine and smoothing each hair strand.