The work by creative shop Wieden+Kennedy London shows close-ups of foods such as beans, tomato soup and mayonnaise.

Kraft Foods ran a mobile campaign in Germany this January to promote the launch of a new instant coffee brand called Jacobs. The campaign was integrated with traditional media and let consumers ...

Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers. Oreo turned to Publicis Groupe's mobile marketing firm Phonevalley, ...