In the ’90s, choosing a box of macaroni and cheese was simple: Kraft reigned supreme. It wasn’t the only brand on the market, but those blue boxes were synonymous with the neon-orange delight.
But earlier this year, Kraft Heinz saw a dip in mac and cheese sales in the last months of 2023 as the Supplemental Nutrition Assistance Program (SNAP) benefits passed during the pandemic expired.