In 1873, a tailor named Jacob Davis contacted Levi Strauss ... The fit of the original blue jean has changed over the years but you can still count on this straight cut that sits at the waist with a ...

Davis had been purchasing fabric from Levi Strauss & Co. And using it to ... More from Tech Ever notice those tiny copper buttons all over your jeans and wonder what they are for?

The archetypal American brand has been producing denim for decades. Here, we give you the skinny on your skinnies, and the 411 on your 501s... There are certain companies that are so ubiquitous, so ...