Be sure to put your web address, or URL, on every print ad, no matter where it runs, and put a link on your online ad that takes people directly to your own site. No matter what magazine you ...

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The strategy’s success makes sense for the future of print magazines. Print is a strong reinforcer of cross-platform ad campaigns. The Association of Magazine Media found that campaigns marrying print ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Introduction IQOS is a heated tobacco product that was authorised as a modified risk tobacco product (MRTP) in July 2020. While it was removed from the US market in 2021 for legal reasons, as the ...

In a world dominated by digital screens, you might not have bought a print magazine for some years. But grasp one in your hands and you suddenly remember why you love them so much. Unlike a fiddly ...