Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

Therefore, a vital piece of any company’s marketing arsenal is digital strategies that aim to keep customers onboard. The trick is to execute plans with more long-term than short-term potential.

The M.Sc. in Digital Marketing Strategy is designed to provide students with the knowledge and tools required to become a highly skilled digital marketing strategist. Students will learn about digital ...