Color matching in-store is always an option ... quiz," says makeup artist Tamara Boyd. "It recommends foundation shades across the brands they carry based on your answers, including your undertone ...

Finding the perfect shade of foundation ... tried so many different foundation brands, but even the best foundations have left me unimpressed. Sometimes they don’t match my skin tone, other ...

this clever brand takes shade matching to a whole new level. Get ready for the future of foundation. Over the last couple of years, beauty brands have finally realised that there are not simply 12 ...

Don’t despair if you can’t get hold of your perfect match of Pro Filt’r - here are five other brands where you might find something similar. When Rihanna dropped her Fenty Beauty line last ...