The iconic Michelin man, who’s been around in some form since 1898, has become synonymous with the company’s guidebook. In fact, he even has an actual name – Bibendum (or Bib for short).

The Michelin Man, the brand icon of Michelin Tires ... That is to say, to your health. The Michelin tire drinks up obstacles." Because tires were whitish-gray in the early 1900s, Bibendum was ...