Jolt Cola was first introduced in the 1980s, decades before Red Bull and Monster, and was considered the first modern energy drink. However, its caffeine content was high for the era, around 72 ...

Monster Beverage Corp. is a holding company, which engages in the development, marketing, sale, and distribution of energy drink beverages and concentrates. It operates through the following ...

(Bloomberg) -- Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their ...