NAGOYA--In a spark of inspiration, auto engine parts maker NGK Spark Plug Co. here decided to change its name to something more compatible with the global push for environmentally friendly cars.

Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’.

If your car takes iridium spark plugs ... A recent Reddit conversation in r/MechanicAdvice helped one Jeep owner conclude that a set of counterfeit plugs likely bent a valve in cylinder two.