When you put on the Adapt BB, 'a custom motor ... that athletes put on their shoes,' confirms Eric Avar, Nike VP Creative Director of Innovation. 'During a normal basketball game the athlete ...

Nike is under pressure following the debut of Clark's most-recent custom golf shoes. Fans seem to want to get their hands on Clark's signature basketball shoes as soon as possible. "Again @Nike @ ...

While fans can expect to see players debut new colorways and models today, Nike has already blocked off the calendar for tomorrow. The 2024 Nike Basketball ... Ja Morant. Shoe: The Nike Ja 2 ...

Announcer: On September 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game. Nike recognized this unique marketing opportunity and footed Mike's ...

the Nike Giannis Freak 5 basketball shoes are on sale, starting at only $70 — that's up to a 50% discount! There are 19 color combinations to choose from, plus the option to customize the shoes ...

LeBron James brings the shine with the Nike LeBron 22 "Limelight." Designed for optimal performance, these shoes feature saddle ... fans of Devin Booker and bold basketball sneakers.

In July 2021, the NCAA implemented Name, Image and Likeness (NIL) policies, allowing collegiate student athletes to receive ...

Will Ferrell appeared on Jason and Travis Kelce’s “New Heights” podcast and finally explained his decision to revive Buddy ...

"We picked basketball as the first sport for Nike Adapt intentionally because ... When they step into the shoe, a custom motor and gear will sense the tension needed by the foot and adjust ...