Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.
Duffy, the Nike analyst, previously told BI that Nike had "de-emphasized some of the wholesale distribution," which had "created oxygen for some competitors to gain shelf space and recognition." ...
Nike is a trailblazer in the DTC space ... brands lower their prices by cutting out the middleman, whether it’s a wholesaler or a marketplace, and eliminating associated facilitator costs.
New CEO Elliott Hill brings with him 32 years of Nike experience and aims to revitalize the brand through enhanced product development and wholesale partnerships. Despite the sharp decline ...