Low alcohol drinks are becoming more accepted by consumers, but social barriers are forcing drinkers to choose alcoholic ...

Millennials and Generation Z were more inclined to participate in Dry January this time last year, according to Statista. Among those aged 21 to 24, 75% indicated they were at least somewhat likely to ...

With the new year starting, many people participate in Dry January. According to a Civic Science study, a quarter of adults ...

As Dry January returns, new research from Heineken finds that despite market growth, social pressure still hinders ...

Non-alcoholic and low-alcohol beverages are on the rise, transforming how people approach social drinking. Could this be the future of mindful consumption?