With 2025 now in full swing, households across Ireland are being urged to rethink their washing up liquid habits to help ...

Fairy washing-up liquid had decades of success on a premium-priced 1, high-quality product, promising to last longer and wash more dishes than cheaper rivals. In 2008 Fairy was brand leader, with ...

The veteran actress, who celebrated her 90th birthday in May, was joined by son-in-law Sir John Standing, also 90, at the annual Oldie Of The Year ceremony, held on The Strand.

Defend or attack? This was the dilemma that Fairy faced in 2008. It was a national favourite, with 50% value share, and a 66% price premium versus Own Label. However the economy was entering a ...

which allows you to refill a typical Fairy liquid bottle more than twice, which helps you to reduce plastic waste. More than 52 million tonnes of plastic waste enter the environment each year ...

Millions of plastic bottles of washing up liquid are used in UK households every year, but an eco-friendly firm is urging ...