with its Optimus Prime set that could convert without requiring a rebuild. Hot Wheels seems like a bigger deal, because it’s ...

It's a fully robotic Optimus Prime ... IS DOING A SELF-TRANSFORMATION. It's all app-controlled (naturally), with a load of presets in the app for some classic actions, including transforming ...

We were pretty excited when we saw the first shots of a transforming Nissan GT-R toy in 1:24 scale ... Convoy is what they call Optimus Prime in Japan, and to our eyes, Prime can only be a ...

I was there, I remember seeing the first pictures of Masterpiece MP1 Optimus Prime and staring in utter disbelief at the ...

The new Transformers toy line is only just being formally announced, but hype and promotion for the upcoming Transformers: Age of the Primes series is already in full swing. This includes several ...

The Thirteen are coming to Hasbro as they unveiled their new Transformers figures collection with the Age of the Primes. This set is focused on the original Thirteen Primes, who were created by ...