Packaging starts with designing and sketching ideas. Consider what the primary ... Vary the number of features to change the effect that a package design has on the buyer. Some designs will ...

Traditional beauty market competition requires custom cosmetic packaging as an essential component for beauty brand triumph.

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Henkel’s first DESIGNathon saw 20 students from across Europe create sustainable packaging concepts. The two-day event ...

In a 2018 survey, 72% of American consumers stated that their purchase decisions were influenced by a product’s packaging design. In 2021, Lydia Simmons, founder of M.O.O. (Mom’s Official ...

Rivotti’s packaging designs offer an emotional connection ... Around this time, her friend encouraged her to start up a label design firm. The advice was solid — she fell in love with the ...

At the first-ever Henkel DESIGNathon, bright minds met up to disrupt the status quo in the packaging industry and tackle big challenges related to sustainability. The in-person event welcomed students ...