Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

An intoxicating episode of the Discovery UK Channel series How It's Made goes inside the Patrón Tequila distillery to show ...

Combine the Gran Patrón and orange liqueur with the lime juice in a shaker. Pour into a highball glass half-filled with ice and top with Grand Marnier. TASTE’s take: Yes, tequila has its place as a ...

If you’re a tequila drinker (or simply a fan of alcohol in general), you’re likely keenly aware of the brand 1800 Tequila. Well-known for its award-winning tequilas, the brand recently ...

With the upscale Tequila category firmly established by Patrón and others over the past decade, some Tequila marketers are now looking to take the spirit even further into the luxury stratosphere.

After taking a look at how Impact’s Tequila “Hot Brands” for 2022 have fared so far in the year-to-date in yesterday’s issue, today we’ll focus in on the two top-selling brands in the category, Jose ...