Launching today into Cult Beauty, you’re now able to mix your own custom shampoo and conditioner formulas at home – with over 3,000 possible combinations available. So, how do you do it?

To help you distinguish between these two leading personalized haircare companies ... By asking what you want out of your shampoo and conditioner, the company assumes you already at least ...

The Fritas went completely custom for the line ... The fragrance is one of my favorite things about the shampoo and conditioner; the earthiness makes me feel like I’m subtly surrounded by ...