In the US, TV advertising for pharma products is still a big business ... His message is that the shift towards digital marketing will remain in place after COVID. He concluded: “This is ...

According to a 2022 Healthcare Marketers Trend Report, pharma marketers increased ... and consumers (with direct-to-consumer advertising) through digital video, to both raise awareness and foster ...

Pharma advertising is now the #2 advertising category in the US ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

He goes on to say that “there are many important considerations for commercial pharma executives if they are to benefit ... the maze of obstacles to liberate patient pathways, and how digital and AI ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...