Product marketing is the bridge between the product team and the market. It involves understanding the customer needs, communicating the product value, and launching the product effectively.

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype. Once you've come up with the idea for a new ...

The top reason to start marketing while your product or service is still in the development phase is to begin a conversation ... Nurture encourages you to spend time really building high-value ...

Marketing strategy should be considered even before product development especially if it is a new buying group, or requires a significantly different distribution method. Either of these have ...

Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the model and when to pivot Module 5 – Agile Product Development Learn the principles of agile development ... in the medical ...

Some product development staffers specialize in offshore marketing due to these compelling ... data before heading home to consider a pricing strategy for a new fund product that's about to ...

Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School ...

Businesses that are sustainable continually and deliberately create and invest in secondary businesses to fuel their growth.

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

However, once revealed it is essentially given away for free. Some research in marketing [e.g., Dutta and Weiss, 1997] and economics has shown that firms organize their joint product development ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

The Technology Strategy and Product Management MBA Track emphasizes strategic and management issues relevant to the development, application, and management of cutting-edge technologies. Utilizing the ...