The top reason to start marketing while your product or service is still in the development phase is to begin a conversation ... value relationships with your audience. It's a marketing strategy that ...

especially when a particular country has important cultural traits to consider when determining strategies. Some product development staffers specialize in offshore marketing due to these ...

Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the model and when to pivot Module 5 – Agile Product Development Learn the principles ... Build on the strengths of your ...

Businesses that are sustainable continually and deliberately create and invest in secondary businesses to fuel their growth.

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Opinions expressed by Forbes Contributors are their own. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on existing data ...

Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...