4375 Oz The integrated long-casting system partners with an irresistible rattle and classic rapala action It suspends and comes to a roll at rest to trigger the bite ...

North America Sales in North America increased by 1 percent from 2023 with reported translation exchange rates and increased ...

Rapala VMC Group is the world’s leading fishing tackle company with a largest distribution network in the industry. The Group is a global market leader in fishing lures, treble hooks and fishing ...

RAPALA VMC CORPORATION, Financial Statement Release, March 5, 2025 at 5:00 p.m. EET January-December (FY) in brief: Net sales were 220.9 MEUR, close to previous year (221.6). With comparable ...

Top Lures: Rapala Rippin’ Rap and 13 Magic Man Lipless baits like the Rapala Ultra Light Rippin' Rap and the 13 Fishing Micro Magic Man are large, aggressive baits that most anglers would assume ...

A long-lipped version – like this Rapala Max Rap Fat Minnow – will dive to around 3m if cranked hard enough. Jointed-bodied lures are realistic. Thanks to the articulated profile, they swim ...