It's a fully robotic Optimus Prime that can transform itself to and from truck ... 11 years of rigorous blah blah HERE IT IS DOING A SELF-TRANSFORMATION. It's all app-controlled (naturally ...

as the Robosen auto-transforming figures are a co-production with Hasbro, using the former’s proprietary technology. LEGO was ...

Some are calling it the "Roomba" robot while others insist it should be called "Optimus Prime." There are theories ... this could be the latest self-navigating robot in SpaceX’s already ...

Unveiled at the 2013 Tokyo Toy Show, toy-maker Takara Tomy has created a real-life transforming Chevrolet ... the prettiest we've ever seen – to a robot using "more than a dozen" servos.

I love the care that's gone into the LEGO Transformers. And I love that you can now buy a robot Optimus Prime that'll auto-transform at your command. The £699 Robosen Elite Optimus Prime Robot ...

He's so popular, Hasbro has even made an auto-transforming Optimus Prime robot. Besides his voice and cool faceplate, Optimus Prime's most distinctive feature is his ability to transform into a ...