It was all about peanut butter. Crosby became very wealthy. Doing business as Skippy, Inc., he registered Skippy as a trademark in 1925, and then licensed the mark for branded toys, games ...

They are promoting the idea of fun and associating it with Skippy -- which is a fun brand whether you're a kid, a young mom, or an unmarried dude who can't cook,? said Mr. Rosenberg. The company is ...

Without much consensus out there on the internet, or in real life chatting with fellow food folks, I conferred with Sam Hovick, a brand manager at beloved peanut butter brand SKIPPY, to get his ...

My younger brother Dermot and I—all of six years old in 1955—watched as our Irish-born Mom drop a single dime into a large empty Skippy peanut butter jar. “What ya doing?” I asked her.