Without much consensus out there on the internet, or in real life chatting with fellow food folks, I conferred with Sam Hovick, a brand manager at beloved peanut butter brand SKIPPY, to get his ...

According to the National Peanut Board, March is not only Na tional Peanut Month, but it contains National Peanut Butter Lover’s Day and National Peanut Cluster Day. That makes March a good time ...

Peanut butter brand Skippy's first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and engage new customers. Newly positioned under Hormel ...

In a very real way, rating peanut butter ... has outsold Skippy since the '80s, that familiar blue-labeled brand remains a stalwart second place in terms of sales (behind private label, at least ...