And how do you use social listening to improve your strategy and optimize your results? In this article, we will answer these questions and show you how to measure social media ROI in the context ...

Social listening platforms have multiple metrics ... The advancement of social intelligence now means we can make educated forecasts on consumer behaviour, which makes social intelligence teams ...

2. Competitive intelligence The open nature of public social media means that you can learn as much about your competitors' products and services online as you can about your own. By listening to ...