The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
Jellycat is no longer just a brand of soft toy your child likes to snuggle but a shrewd investment that can sell for ...
Melissa Symonds, Circana's executive director of UK toys, said that, for many adults, soft toys and collectible figures offer comforting nostalgia and represent "escapism from global turmoil".
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