Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

Starbucks is bringing back free refills and a condiment station, but there are few rules to be able to use these services.

The coffee giant has introduced a number of ways to deal with certain customers, with the most recent one being the ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

The company is rethinking its drink creation processes to speed up throughput, while investing in staff to help them create ...

Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’ Starbucks CEO ...

Starbucks' nearly 40,000 locations are looking to provide a cozier feeling while cutting waste with new sustainable ...

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...