Your Starbucks coffee may soon come with inspirational messages. Read the full memo to store staff.
Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...
Starbucks is banking on ‘mug hugs’ to get customers to hang around in store longer
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...
Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter
Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.
‘I hate it’: Starbucks customers order drinks ‘for here.’ Then they learn about a new policy change
This new policy is another step towards Starbucks’ sustainability goals. The company recently announced its goal to make 100% of its cups compostable, recyclable, or reusable by 2030. Its “for-here” ...
Marketing Dive1d
Starbucks bets on marketing to broader audience to support turnaround
CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...
Staten Island Advance3d
Starbucks makes big changes: What customers need to know
“We’ve also heard from customers and partners (employees) that access to comfortable seating and a clean, safe environment is critical to getting back to the Starbucks they know and love ...