Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...

According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

Starbucks is making a series of changes as part of CEO Brian Niccol's "Back to Starbucks" turnaround plan. Baristas will write customers’ names in Sharpie on their cups again, according to ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

Creating a more premium experience in cafes ... Advertising One barista drew stars on paper cups. Starbucks will require workers to add handwritten notes on cups starting Feb. 24, according ...

Creating a more premium experience in cafes ... though it hadn’t made a concerted push to offer it to customers. Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal ...

Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so ... with the goal of creating a “more pleasant, peaceful, coffee experience.” Niccol referred to customers ...

Starbucks' cups have been a large part of its brand identity ... The company suggested employees write a simple affirmation, such as "You're amazing" or "Hello again" for regulars.

The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...