Don’t be surprised if the CEO of Build-A-Bear sends you a series of heart and clapping emojis the next time you do business.
In 2009, Doug Conant, then the CEO of the Campbell Soup Company ... Conant sent more than 30,000 handwritten thank-you notes to staffers and clients. (In a 2011 Harvard Business Review article ...
After all, he was the CEO and I’m guessing that he had a few other things to do besides sitting down with a pen and a personal note card and writing a short thank you note. He did it because it ...