A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded ...

Buying orange juice has become an exercise in eeny, meeny, miny, moe. On a recent trip to the supermarket, we found 10 versions of best-selling Tropicana alone, including some with added calcium ...

And, on top of all that, consumers are watching their sugar intake. It’s adding up to a disaster for Tropicana orange juice. Tropicana, founded in 1947 by an immigrant from Sicily who developed ...