Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...
An Australian-owned footwear company is changing its name after a decade-long lawsuit with Deckers Brands and its Ugg label.
UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.
In Australia, the name "ugg" is a generic term for sheepskin boots, often worn locally as slippers. In the US, it is a brand - and big business for one company. This has set off an intriguing ...