Ben's Original, previously known as Uncle Ben's, has introduced four new Street Food rice dishes. These new options are made to bring exciting flavors to your dinner table. Street Food Gumbo with ...
Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. The change follows through on a pledge its owner Mars Food made ...
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And in June 2020 this is the situation Uncle Ben's found itself in, given the connotations of its branding & iconography. Mars listened, learned & accelerated change - rebranding as the more inclusive ...