Wait, is that Zoom Bait Company’s classic ... be comparing their color of the year to a rubber worm? Probably not. FOR MORE BASS COLOR THEORY, READ THIS NEXT The Science of Bass Fishing Doesn ...

Bassmaster Elite Series angler Bill Lowen has signed a sponsorship agreement with Zoom, the manufacturer of plastic baits. “I cannot tell you how many fish I’ve caught on Zoom Baits since I started ...