Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

Articles written by Varsha Venugopal ...

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can ...

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort ...

A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.