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For years the lemon-lime soft drink brand 7UP was a distant third in market share behind the number one and number two brands, Coca-Cola and Pepsi-Cola, respectively. The Seven-Up Company was ...
Its lemon-lime-flavored soft drink, Sprite, by comparison, received little national advertising. But Sprite grew quietly and in 1986 surpassed its "noncola" rival 7UP. Recognizing the soda's potential ...