Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

The first images of what Liverpool’s training gear could look like next season have emerged, and they have given a big hint on how the matchday kits are to appear. With Adidas taking over from ...

An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their ...

adidas has unveiled the Predator 25, the latest iteration of its iconic football boots, combining design elements from its storied past with cutting-edge technology for today’s game-changers. The bold ...

Adidas is testing out a new way to attract customers and keep up with trends. The German athletic-wear company has launched a pop-up store in Berlin that will scan your body, design you a custom ...

adidas Fear of God Athletics Heavy Jersey 3/4 Mock Tee $180 Buy Now at adidas Price upon publish date of this article: $180 Why Trust Footwear News For more than 75 years, Footwear News has been ...

Teen sprint star Gout Gout has signed a multi-year deal with Adidas worth over $6million. The contract, which runs until the Brisbane Olympics, was finalised during the junior athletics world ...