Nike and Adidas are neck-and-neck in the race to outfit the world’s best tennis players with eye-watering money being thrown at the sport’s superstars to be the faces of fitness high fashion.

15 are sponsored by Nike and 12 by Adidas. Jannik Sinner gave Nike his tick of approval when he signed a 10-year, USD$150m deal back in 2022 which now looks like a bargain for the ‘Swoosh ...

Manchester United’s £900 million kit deal with Adidas could be terminated by the German sportswear giant if the club were relegated from the Premier League. Adidas has the power under the terms ...

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Manchester United’s partnership with Adidas, one of the most lucrative kit deals in global football, contains clauses that underline the precarious position the club faces if their on-pitch ...

Reported in April by FootyHeadlines, Liverpool are set to make the switch from Nike to Adidas from the start of the 2025/2026 season, leading to a lot of speculation over potential kit concepts ...

The matchup we seemed destined for in the AFC championship has come to fruition as the Buffalo Bills head to the hostile Arrowhead Stadium environment to take on the Kansas City Chiefs for a spot ...

Adidas, which cut tie with Kanye West in 2022, recovered from an annual loss in 2023. Getty Images The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time ...

From snoods to headbands and gumshields, the accessories players are allowed and want to wear on the pitch has changed over ...

Manchester United's £900m kit deal with adidas could be terminated by the ... Michael Oliver has been chosen to referee his first Manchester United game since February last year when they visit ...

Farmers, retail workers, dispatchers, custodians, referees. There are plenty of thankless jobs in the world, most of which typically fly under the radar. You never get to see the people that grow ...