Since its 1969 introduction as a basketball shoe, the adidas Superstar earned fame in fashion history as it adapted from ...

Adidas Basketball has officially announced a major addition to its women’s basketball roster, WNBA star Satou Sabally.

Basketball has proudly announced the signing of Satou Sabally, a rising star in the WNBA and key player for the German ...

Castore also provide kit for Premier League teams Newcastle and Aston Villa, with Everton joining the list next season.

Target Australia has sent shoppers running over a $35 item that's being hailed as an affordable alternative to a popular ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

With their latest partnership with adidas, we talked with the ladies about their community's journey and taking their cultural tradition worldwide.

Adidas (ADDY) faces scrutiny over potential layoffs as it aligns its operations for long-term success, even as its Q4 ...

The global women's socks market size was valued at USD 12.5 billion in 2024 and is projected to grow from USD 2 billion in 2025 to reach USD 22.8 billion by 2033, exhibiting a CAGR of 7.9% during the ...

Candace Parker showcased Adidas' latest fashion line at Paris Fashion Week, where the biggest brands and stars converge to ...

The best women's sweatshirts work for LISS sessions, rest days, and weekends alike. From sporty styles to grey jersey basics, here are 9 to buy in 2025.