Manchester United's Ambitious £2 Billion Stadium Plan and Adidas' Fresh Partnership with Liverpool: A New Era in Sports Business ...

While the price tag might seem steep for an adidas sneaker, there’s a good reason behind the higher price tag: it’s all about ...

The proposed stadium is not just an architectural marvel; it is projected to significantly contribute to the UK economy, adding approximately £7.3 billion each year. This initiative is expected to ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

From 1st August 2025 Liverpool FC will wear the iconic three stripes for the third time in its illustrious history, with adidas supplying a range of match kit, training kit and culture wear to all men ...

The biggest sneaker trends to emerge in 2025 so far have celebrated loud luxury and personal style. However, Emily ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

The Handball Cup SPZL is actually new. It’s not a shoe from the past, but a reinterpretation of the shoe. Aspden says there’s ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

The Japan, Taekwondo and Tokyo share multiple design traits. The first were originally made for the 1964 Tokyo Olympics, with ...

Liverpool have announced a blockbuster new kit deal with Adidas, with the sportswear replacing Nike, and the new home shirt ...