Millennials and Generation Z were more inclined to participate ... with sales of non-alcoholic drinks increasing by 31% in 2024 compared to the previous year, as reported by NielsenIQ.

It was not so long ago that Kaliber, the alcohol ... draught. Drinks companies are responding to a major shift in the way Britain drinks, driven by a rise in moderation among Gen Z and a growing ...

This collection of alcohol-free drinks offers a delightful variety to suit every occasion and mood. Perfect for Dry January ...

Rooted in Ayurverdic medicine, Kin Euphorics is exploring the world of functional ingredients to push the boundaries of the ...

On top of that, analysts say, fewer members of Gen Z drink alcohol compared with previous generations. Those who do drink are consuming less, sometimes adopting “zebra striping ...

Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for this, but experts point to a ...

3 (UPI) --U.S. Surgeon General Vivek Murthy said Friday that two alcoholic drinks a day increases the ... weight-loss injections sold under brand names such as Ozempic and Wegovy continues to ...

The report also shows non-alcoholic beverages appeal to mostly younger and middle-aged consumers, with a strong focus on health and wellness. That's in line with longer-term trends suggesting ...

Super Bowl Sunday is approaching, and fans across the country are making their annual trips to the grocery store in search of ...

Within those surveyed, Gen Z adults reported experiencing the highest levels of societal expectations around alcohol consumption. More than one in three said they had felt pressure to drink in some ...

Gen Z and millennials also are more likely to try alternatives to alcohol such as THC drinks, marijuana and edibles. "It's not that people don't necessarily want escapism. It's just that they are ...