アマゾンジャパンは、広告サービス「Amazon Ads」のターゲティング広告配信プラットフォーム「Amazon DSP」で、ブランド認知獲得が目的のキャンペーン向け最適化機能「ブランド＋」の一般提供を始めた、と1月30日発表した。AI ...

今回一般提供が始まった「ブランド+（以下：本機能）」は、 Amazon Adsが持つショッピングとストリーミングの膨大なシグナルを活用し、ストリーミングTVやオンライン動画のオーディエンスをモデル化する。Amazon Adsの発表によれば、 ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...

Adbrew, a leading B2B AdTech platform enabling over 1,000 global brands and agencies to scale their Amazon and Walmart Marketplace businesses, announced the appointment of Shawn Evans as the company's ...

Amazon Ads has made Brand+ in the Amazon DSP now available to all advertisers, an AI-driven optimisation capability that aims ...

Starting today, businesses outside of North America can utilize Pacvue’s full suite of campaign management tools to optimize their Amazon DSP (Demand-Side Platform) campaignsLOS ANGELES, Jan. 27, 2025 ...

AI-driven optimization platform Brand+ became available to all advertisers Monday in the Amazon DSP. Intended to simplify ...

The brands we work with are excited to appear across this platform, as they understand the value in appearing within premium content." ...

Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

1年余り前にはヘイトスピーチ（憎悪表現）を巡る懸念から、多くの企業がXへの広告出稿を取りやめていた。アマゾンも広告の大半を引き揚げていたが、方針を大きく転換させた格好だ。