New for 2025, the mighty fine brow pen claims to be the finest triple-tip brow pen on the market, complete with three 0.1mm ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Our beauty editors try the latest perfumes, hair masks, makeup, cleansers and lip balms before they're released to find the ...

Including an acne-fighting azelaic acid serum, a black cherry eyeliner and a TSA-friendly portable humidifier.

Does using AI make you less of an artist? The US Copyright Office has weighed in on the debate. Its ruling could reshape copyright law as we know it.

After four days of celebrations in Mumbai, this beauty writer has uncovered the ultimate Indian wedding-ready makeup routine.

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you discern whether the latest moisturizer, mascara, or lipsti ...

Eyelash enhancers condition and hydrate your lashes to boost their strength and length. They help reduce breakage and prevent shedding.

Grammys red carpet was a jellyfish haircut fest. See the best looks from the evening on Lady Gaga, Miley Cyrus, and Billie ...

What You Get: we will provide you 100 pieces brow brushes for eyebrows with caps, size is 0.9 mm/ 0.036 inch, sufficient in quantities to meet your daily using, replacing and sharing needs ...