Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

With mounting stress and average screen time on the rise, it's no surprise that eye strain and headaches are, too. Thankfully, the best eye massagers can help relieve muscle tension, encourage better ...

We're loving eyelash serums right now, but how do we know which are worth buying? From Revitalash to GrandeLash, we've ...

I always need my lashes to look long, fluttery, and dramatic AF. For this reason, I’m very particular about the mascara I use ...

Makeup is more than just a tool for looking beautiful; it’s an art form that can transform the way we see ourselves. Certain ...

From a $13 under-eye brightener to the $7 salve that healed my chapped, scabby lips, these stellar potions are worth the ...