Expanding your product promotion efforts to global markets can be exciting yet challenging. Cultural nuances, logistical ...

The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes ...

As the earnings season unfolds, the prospects of the Consumer Staples sector look mixed. While companies with a strong brand ...

Review videos on BusinessTech provide unmatched ROI for companies looking to promote their products and services.

Representatives of the Spanish avocado industry agreed to bet on product differentiation of domestic production by ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

A brief NFL playoff appearance transformed a struggling four-year-old book into a best seller overnight, and it'll likely ...

GlobalData, a leading data and analytics company, offers its view on five key trends/themes that are set to shape the ...

The Profit Simulator Plus (PSP), an advanced tool in terms of pricing and promotion optimization, is a product of extensive ...

One of Kilkenny's favourite craft companies has been named as one of the big winners at this year's Showcase – Ireland’s ...