Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group. The company, which has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over ...

LONDON — Boohoo Group is changing its name and rebooting its business model in an increasingly difficult environment for online retail at every level of the market. Group chief executive officer ...

Meanwhile, the group will transition its youth brands PLT, Boohoo and BoohooMan, into fashion-led marketplaces, which will reduce future stockholding requirements. Boohoo, which launched its ...

Boohoo bought the 247 year old former department store chain out of administration for £55 million in 2021 after it collapsed during the pandemic and kept it trading as an online only retailer ...

Boohoo BOO-0.91%decrease; red down pointing triangle Group said it plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in ...

Boohoo’s parent company has rebranded as Debenhams Group (PA) Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out ...

The boohoo share price fell 4.6% yesterday (11 March) despite an announcement that the group’s to be re-branded as ‘Debenhams’. Our writer takes a closer look. When investing, your capital ...

Boohoo bought Debehams, closed its unprofitable stores and turned it into an marketplace with about 10,000 brands across fashion, home and beauty. Picture: Bloomberg Fast-fashion retailer Boohoo Group ...

Boohoo said it has successfully completed an overhaul of Debenhams since it took over the brand in 2022 and that it is now a “majority contributor to group profitability”. It said it will roll ...