This brand uses an innovative tech process to achieve a customized bra fit. Here's how to score 20% off right now!

TALA has launched a new activewear range that has our fashion team eyed up for and we decided to put them to test and see how ...

Discover what medical experts and professional fitters say about trending bra brands, and why prioritizing fit over fashion could save your health.

When you think of a minimizer bra, it's often a full-coverage option that you'd rather hide under your clothing than show off. Because of the typical unattractive appearance, mini ...

Paige DeSorbo relies on these sticky push up bra inserts to give her girls ‘a little lift’ and they’re just $17 on Amazon — ...

When Kim Kardashian's SKIMS brand launched its iconic nipple bra, it quickly went viral and was sold out within hours. It's fun and cheeky, which makes it the perfect lingerie to wear on Valentine's ...

A recent episode of the 'Celebrity Book Club' podcast discussed Shari Franke's new book 'The House of My Mother' and what ...

Let me just say it’s one of the most versatile athleisure brands out there.

During Walmart’s underwear sale, shop bras, bodysuits, loungewear, and other intimates with prices starting at just $6. Major brands like Reebok, Fruit of the Loom, and Hanes are all at shockingly low ...

Presidents’ Day is just around the corner, and our editors are eyeing lululemon’s “We Made Too Much” section. The athletic ...

Looking for the best affordable bras that'll support the girls without breaking the bank? I've looked in my own underwear drawer and tapped fellow PureWow editors for their comfortable, supportive and ...